Young Filipino Catholics have brought virtual versions of important religious festivals onto Roblox, marking a deepening of religious ties to online spaces. Technology is upending the way digital natives worship, and many are looking for brands to support these behaviours.

Specifically targeting back-to-school season, Walmart has launched a Roblox experience for teenagers titled 'Supercampus'. As young people spend more and more time in digital environments, brands are finding fresh ways to engage with them through immersive and seamless in-game experiences.

The 2023 Generational Snapshot of Gen Alpha explores the possibilities of tech-powered financial education, the rise of homeschooling, the generation’s emerging perspective on diversity and equity, and the love for experiences over goods which they've inherited from their Millennial parents.

By providing a creative platform on which people can interact with one another and transform the virtual world around them, Minecraft has become one of the most popular video games of all-time. How does it continue to draw such a vast audience in the ever-evolving and competitive gaming industry?