Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are embracing diverse forms of all-encompassing wellness 

Being+

People expect care and emotional intelligence from brands

Everyday Empathy

Chile

Mental health

Snacks and desserts

Health and Fitness

Eating and Drinking

Chilean startup SystemBiotech has created a yoghurt infused with psychobiotics to tackle the country’s mental health crisis. As people seek out more holistic pathways to wellbeing, healthy snacking and functional foods can be an accessible means to incorporating mental wellness in everyday routines.

Eyeam taps brain-skin connection for holistic beauty

Sleep-focused cereal boosts nighttime health