Serena Williams has launched a line of topical pain relief and daily muscle care solutions that focus on recovery as much as performance. Williams and her co-founders are challenging the idea that resting and performing are mutually exclusive, acknowledging a growing belief in the power of rest.

Pinterest’s trend prediction report lists seaweed as a superfood set to gain popularity in 2023. An increase in searches on the platform for recipes and health benefits in the months leading up to the new year shows people are looking for no-nonsense and natural health products and supplements.

Future Noodles is aiming to provide a version of instant noodles that are as tasty as they are healthy. How can brands appeal to those who have made health-conscious lifestyle changes amid pandemic instability and are looking to food to protect and support their wellbeing?

From CBD-infusions to brain-boosting nootropics, energy drinks are in the midst of a wellness makeover as Britons increasingly seek natural pick-me-ups. As the category evolves, how can new and emerging brands innovate and engage with consumers in an already thriving drinks market?