The French government has announced a policy allowing people to claim back up to €25 from the cost of their clothing or shoe repairs. With sustainability often a lesser concern than affordability for consumers, the new policy tackles people’s biggest barrier to the circular economy.

Climate anxieties are changing purchasing habits across sectors, as evidenced by a growing focus on textile waste among some fashionistas, who are exploring how they can limit their impact on the environment. Canvas8 spoke to eight Britons to discover what they value when buying new clothes.

Save Your Wardrobe, a British company that upcycles existing clothing, is expanding into Germany and France, offering shoppers a way to extend the life of their garments. Europeans are growing disillusioned with fast fashion and are looking for a way to keep wardrobes fresh without buying new.

App-based tailoring service Sojo makes it easy for shoppers to arrange clothing repairs and alterations from home. Partnering with fashion brands to make it even easier for shoppers to hold onto their clothing for longer, Sojo appeals to those more interested in longevity, than fast fashion.