Appealing to pet parents in China, McDonald's has released limited-edition delivery bags that allow owners to carry around their furry friends. As people look for small, on-trend ways to treat their pets, the fast-food giant's cat bags seamlessly enable this while riffing off internet culture.

A transformation is unfolding in India’s pet adoption scene, characterised by a higher affinity for indie dogs (native stray dogs), fuelled by celebrity endorsements and championed by initiatives like Pawga, which melds yoga, puppy adoption, a need for social connection, and social media approval.

Gen Yers and Zers are having fewer children yet becoming pet owners at a higher rate. With fur families becoming the norm for career-oriented, cash-strapped, and climate-scared young adults, how can brands respond to shifting attitudes around human-animal companionship and wellbeing?

A study has found that Gen Z pet owners are more willing to make sacrifices for their furry friends than any other generation in America. As younger cohorts increasingly delay parenthood, pets are fulfilling their desire for something to care for and love as part of the family.