Whether opening the Olympic Games or competing on the track, Liberia's Olympic uniforms – designed by Telfar – have turned heads for their unconventional approach to national dress. The flurry of press attention signals a wider interest in designers' highly personal takes on cultural identity.

Social distancing is the new norm at the Olympics, but social media is bringing people closer together than ever. A relaxing of media rules at Tokyo 2020 is allowing athletes to share content directly with their fans, with TikTok in particular enabling greater insight into how they train and live.

Running has long been a sport governed by the clock. But everyday athletes are challenging the sport’s fixation with fast pace and defining personal bests on their own terms. As people of all ages, bodies, and abilities take up running, how can brands forge a more inclusive running landscape?

The fashion world is desperate to gain a foothold in football, with brands ranging from Gucci to Converse entering the sport. These brands’ interest in football reflects the changing attitudes of supporters, with younger fans finding new ways to engage and pushing for a more inclusive sport.