How are modern football fans dressing?
25 Apr 2023
How are modern football fans dressing?

The fashion world is desperate to gain a foothold in football, with brands ranging from Gucci to Converse entering the sport. These brands’ interest in football reflects the changing attitudes of supporters, with younger fans finding new ways to engage and pushing for a more inclusive sport.

Dan Sandison

Dan Sandison is the founder and editor-in-chief of football lifestyle publication Mundial. Founded in 2014, Mundial covers football through the sport’s intersection with culture more widely. Sandison has overseen all 25 issues of the magazine as well as its online content and brand partnerships.

Jacqui McAssey

Jacqui McAssey is a senior lecturer in fashion communication at Liverpool John Moores University. She is also the founder of Girlfans Zine, a publication described as an ‘ongoing photographic project documenting female football fans’.

Jack Stanley

Jack Stanley is a writer and editor based in London. His work often focuses on fashion and its overlap with other sectors including sport, art, and food. In the past, he has been Hypebeast’s EMEA senior editor and contributed to publications including Esquire, Highsnobiety, and Dazed. He is currently studying for a master’s degree in material and visual culture at UCL.