In the US, there’s a growing demand for ‘quiet luxury’ in the fashion space, driven partly by the representation of wealth in popular culture. Within this context, Loro Piana’s popularity is surging by typifying aspirational dressing through rare materials and minimalistic designs.

Founded by British-Ghanaian designer Beatrice Korlekie, the eponymous Black-owned brand pays homage to African culture through its designs. By collaborating with artisanal talent, Korlekie aims to platform craftsmanship to construct a sense of community with its audience of conscious fashion buyers.

A UNESCO report has indicated a growing demand for 'Made in Africa' fashion couture. As people are rediscovering cultural heritage through fashion to connect with their identity, values, and community, brands have the responsibility to support and amplify the work of local designers and artisans.