As a global diaspora seeks to connect, protect, and platform African culture, a new market for art from across the continent has emerged. With luxury buyers increasingly interested in values-based purchasing, how can brands support and amplify the growing interest in art from the region?

The founder of Africa Fashion Week London and Nigeria has announced the introduction of a Brazilian iteration. The initiative will go beyond fashion and offer a global platform for African designers, showing how brands in the fashion industry can avoid the pitfalls through meaningful collaboration.

Launched in 2021, Jendaya is opening up conversations about the underserved luxury market in Africa. Through its e-commerce platform, it’s making international labels more accessible to shoppers on the continent while shedding a much-needed spotlight on home-grown brands.