The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?

In the wake of the pandemic, engagement with sneaker culture has become a highly popular pastime among young Britons. Within this context, resale hub Kick Game utilises its in-store and online channels to authoritatively provide sneakerheads with a sense of community and insider status.

Sustainability is an increasingly important factor for many fashionistas when making purchases. Pangaia ReWear is making eco dressing easier than ever with its digital passports that allow frictionless peer-to-peer resale shopping experiences, combing sartorialism and sustainability.

Amid the cost of living crisis, some Gen Zers are turning to resale platforms to get their hands on iconic luxury brands, while others are turning to dupes. This indicates a yearning to be a part of the luxury community at an affordable price, avoiding fast fashion trends in the process.