21 Jun 2021
Why Gen Yers are ready for a resale Christmas

The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?

June Park is an assistant professor of fashion merchandising at Oklahoma State University.

Matt Johnson is the founder of consumer psychology blog Pop Neuro and the host of the Neuromarketing Bootcamp, which trains marketing practitioners in the ethical application of neuroscience.

Carlos Castelán is the managing director of The Navio Group, a consulting firm that advises retail companies such as Target, CVS Health, and Whole Foods, helping them attract and retain customers.

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.