Why Gen Yers are ready for a resale Christmas
21 Jun 2021
Why Gen Yers are ready for a resale Christmas

The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?

June Park

June Park is an assistant professor of fashion merchandising at Oklahoma State University.

Carlos Castelán

Carlos Castelán is the managing director of The Navio Group, a consulting firm that advises retail companies such as Target, CVS Health, and Whole Foods, helping them attract and retain customers.

Matt Johnson

Matt Johnson is the author of the best-selling consumer psychology book, Blindsight (2020), and Branding That Means Business (2022). Following his PhD in cognitive neuroscience from Princeton University, his research has probed the science of brand storytelling, experiential marketing, and consumer behaviour. Matt is passionate about helping brands harness insights from neuroscience, and, to this end, he consults with a wide array of organisations, including as an expert-in-residence for Nike. In 2023, he was inducted into Thinkers50 Radar as one of 30 'business thinkers with ideas most likely to shape the future'.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.