What better than a full-fledged pandemic to reveal the thorny nature of American healthcare? Armed with memes, quippy remarks, and an informal tone, online newsletter Out-of-Pocket breaks down a different issue each week in order to inform – but never overwhelm – its readers.

UberEats has recruited Kris and Kendall Jenner for its ‘Get Almost Almost Anything’ campaign, through which it makes the humorous admission that you can’t get everything on the app. Tapping into a desire for transparency while harnessing star power, it's a refreshing alternative to over-promising.

Burger King has launched a humorous ad that sees a young girl confused by the realistic taste of the restaurant chain’s vegan food range. Embracing humor and irony, the brand aims to show customers that its plant-based offerings are just as tasty as meat-filled options.