Chinese netizens are debating over the 'Kong Yiji mindset', which refers to university graduates who often look down on blue-collar work. The trend reveals Gen Z’s dilemma between stable, high-income jobs that cushion against global economic shocks or ditching the grind altogether.

With an explosion of interest in interiors and furniture, people are leaning more on visual and serendipitous searches on social media. Today’s furniture fanatics now want to reflect a particular aesthetic, as well as their values and personality. How can brands cater to these conscious consumers?

Patagonia responded to the annual 618 shopping holiday in China by discouraging spending and over-consumption. By organising an alternative in-person event with local organisations, the brand highlighted how sticking to brand and global values can be beneficial with the right motivations.