With a focus on delivering users a personalized newsfeed experience, Artifact is an AI-powered news app launched by Instagram co-founders Kevin Systrom and Mike Krieger. Given the growing distrust for news organisations, new brands are bringing a community-focused element to delivering news.

People are turning their back on the news because of its negative impact on their moods. However, Aftonbladet is offering a refreshing alternative to endless negativity by using AI to turn news updates into rap songs – fighting misinformation on social media via a bite-sized format.

Britons' trust in news outlets is declining due to misrepresentation, perceived biases, and the mental health impact of constant negativity. So, how can the industry win back audiences? Canvas8 spoke to eight people from across the UK about their news consumption habits and trust in the media.

The 2023 Reuters Institute Digital News Report has found that a growing number of people trust social media influencers as news sources over journalists. As trust in traditional institutions continues to falter, this study highlights how information is at even more risk of being distorted.