The shift towards more casual language is being driven by Gen Z workers, as research from Barclays LifeSkills has found that 73% of Britons are communicating less formally at work compared with previous years. While the pandemic is a major driver that altered workplace norms, it coincides with Gen Z’s entry to professional life – as 70% of the 2,000 Britons surveyed said they had noticed workplace language changes in the last five years. Among the respondents, 97% of 18- to 24-year-olds report they're looking for ways to show their personalities at work and in interactions with coworkers but feel unable to do so via emails, where phrases like ‘to whom it may concern’ and ‘yours sincerely’ are being phased out.

Changes in language showcase how younger people want to feel comfortable, connected, and supported, especially in work environments that may feel daunting. It's part of a larger trend that's seen younger generations challenge what they expect from their employers and how they show up in the office. On TikTok, young 'corporate goths' are going viral as they redefine workplace attire and challenge conventions, dressing to stand out and express themselves rather than fit in. Attitudes towards tattoos are shifting too, as Virgin Atlantic eases rules for flight attendants, and studies show that they don't harm job prospects.