From what we buy, to what we watch, and even who we date – algorithms increasingly influence people’s decisions. Once largely unknown and invisible forces, people now have a greater understanding of what algorithms do and are beginning to wonder how much control to cede to the machine.

Lipton Ice Tea kicked off a social and DOOH campaign encouraging Australians to share their random acts of kindness on TikTok. Though well-intentioned, the campaign might not sit well with many who are increasingly wary of faux-philanthropy on social media, with performative altruism under scrutiny.