Grimes is stoking interest in alien beauty and body enhancement with alternative white ink tattoos. In a period filled with pessimism due to a war and global pandemic, more beauty and fashion fans are turning to retrofuturistic fantasy and sci-fi for escapism and optimism.

The influencer economy is being influenced… by the economy. As global uncertainty causes economic what-ifs, attitudes towards traditional influencer tactics are shifting. With consumers opting to leave overconsumption and overspending in the past, ‘de-influencing’ is helping them do so.

Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

Greta Gerwig’s Barbie movie has led to increased interest in Barbie-inspired fashion. Despite comfort becoming a top priority when buying clothes post-pandemic, the power of Barbie is seeing people forgo this quality if it means they can indulge in some sartorial nostalgia.