Hitomi Mochizuki, a self-proclaimed forest nymph, has cultivated an online safe space for wellbeing communities by authentically sharing her yogic lifestyle and wellness lessons with her followers. But why is her holistic and open approach to wellbeing discussions so warmly received by audiences?

Female-focused healthcare brand Tia has launched a campaign highlighting how women often feel they are dismissed, patronized, and demeaned by traditional healthcare services. In addition to calling out medical gaslighting, it commits to providing a service where women feel heard and believed.

Saltair is uplifting its body confidence-oriented products through a partnership with fitness platform The Sculpt Society. Framing self-care as a full body and mind experience, the partnership leans into the holistic approach that many people are taking to health and wellbeing.

While the return to IRL healthcare is highlighting the value of the human element, many people are keen to retain the benefits of digital wellness tools. After tracking this behaviour in our Health and Fitness Sector Snapshot, Canvas8 spoke to eight Britons about what they value in health tech.