With the outside world becoming less predictable, Americans are seeking stability within themselves by focusing on self-care. But as this social phenomenon spills into multiple health and beauty categories, how can beauty brands deliver meaningful propositions around personal wellbeing?

Diagnostic health company Quest has launched a campaign focusing on humor to get people talking about physical, mental, and sexual health. By using comic relief to lessen the taboo around sexual wellbeing, Quest provides a welcome relief from the oppressive nature of many approaches to wellness.

Spanning everything from healthcare to tourism to workplace programs, wellness is a trillion-dollar industry. But who is it really for? Canvas8 spoke to dietician and author Dalia Kinsey about the impact that wellness ideals have on marginalized people and how brands can decolonize the sector.

In post-Roe v. Wade America, women are attempting to navigate the legality of abortions and are looking for support from outside the government. As people adjust to new realities around access, what long-term implications does this ruling have on women’s healthcare and reproductive rights?