Mexican flavors have captured the hearts – and stomachs – of many Americans. But with a rapidly diversifying Hispanic population, people are searching for new, authentic takes on Latin American cuisine. How are supermarkets driving discovery, and how can brands keep developing this interest?

While the cost of living crisis is holding many people back from dining out, they're still looking for ways to make eating at home feel more exciting. With this in mind, Cholula has launched an extended line of salsa and Mexican seasonings to help elevate and diversify home cooking.

Combining a grandmotherly vibe, delicious recipes, and rural style, Doña Angela is bringing traditional Mexican meals to the tables of millions via YouTube. Amid a growing feeling of social disarray, a new breed of influencers is helping to restore a sense of familiarity, belonging, and cohesion.

Americans’ love affair with piquant flavors has spread to their drinks, and beverage brands are exploring various ways to capitalize on this preference. But which drinks categories are best placed to integrate hot spices, and what flavor combinations are consumers looking for?