Signal29 Jun 2023
Argentines find escapism in a booming gastronomic scene

With hyperinflation wreaking havoc on their finances, Argentines are finding solace in splurging on a booming gastronomic scene – at least while their money is still valuable. As inflationary behaviours kick in, brands could help alleviate financial worries by offering guilt-free escapism.

Argentines find escapism in a booming gastronomic scene