Signal12 May 2023
Resy's 'Reservationships' celebrate foodie hype culture

Resy’s new “Reservationships” campaign puts the spotlight on the affinity their users have for hard-to-get reservations, using reservation 'drops' to build hype around exclusive restaurants. People are looking for reasons to get excited about dining out again during the cost-of-living crisis.

Resy's 'Reservationships' celebrate foodie hype culture