Gen Alphas are suffering from elevated rates of climate anxiety. As they grow frustrated by government inaction, many are keen to take matters into their own hands. How can brands and businesses acknowledge tweens’ climate concerns and help them take action against their anxieties?

Oatly has offered free billboard space to dairy competitors in exchange for them revealing their climate impact information. Pushing for transparency around sustainability and environmental impacts, people expect brands to showcase truthful, authentic and purpose-driven marketing strategies.

Rising energy costs and declining energy security are expediting the shift towards renewables in the UK. In partnership with Rebel Energy, P2P energy exchange company UrbanChain is looking to address the opportunities, challenges, and risks associated with a more orderly energy transition.

German fashion brand Armedangels has decided to drop any sustainable or eco-friendly claims from its marketing to be more transparent and avoid greenwashing. Appealing to modern eco-concerns, the campaign pushes for a 'less is more' approach to shopping that indicates self-awareness.