Conversational AI is becoming embedded in people’s daily routines, with the technology becoming an increasing priority for companies across sectors. However, as people continue to voice mixed emotions around its introduction, how can brands help to build trust and develop quality user experiences?

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?

A survey has found that investors believe AI will revolutionize the industry but will not fully replace humans. With people eager to work with advisors who leverage AI, the findings point to a need to treat AI with caution and leverage it to supplement guidance without eradicating the human element.

Data shows that marketers believe AI holds the key to enhanced customer experiences, with metaverse initiatives now being deprioritised. While the findings demonstrate how the metaverse bubble has popped, it also raises questions about the future of marketing and content creation in regard to AI.