Livestream shopping is gaining traction in the US with platforms like Whatnot. The app's community focus and diversity of sellers has positioned it as a leader of the burgeoning medium, especially as shoppers become wary of sponsored content and instead look for more personal messaging.

Whether it's an oatmeal face mask or orange-infused moisturiser, skincare often smells and looks so irresistible you’d think it's edible. So it’s not so farfetched that China’s skincare fans are indulging in edible beauty snacks, hoping to transform themselves from within.

How is inflation affecting everyday purchasing habits? Are brand experiences the new shared memories? How will Gen Z’s spending behaviours evolve? In this part of the 2023 Expert Outlook, we speak to three experts about how people are balancing necessities and their values while shopping.

With the ‘great resignation’ seeing millions of Americans quit their jobs as a way to pivot their careers, many are looking to upskill through alternative edtech. Maven, a cohort-based learning platform, is helping people to study niche and trending content with its influencer-led classes.