Private Island’s use of Runway’s Gen 2 text-to-video generator to produce an AI US beer advert quickly went viral. Public sentiment towards AI is still mixed, but seeing absurd generative AI creations is one way of allaying any fears about it becoming too sophisticated, at least in the near term.

Stable Diffusion is the latest open-source AI image generator signalling a growing appetite for new kinds of tech-enabled creativity. Offering brands exciting avenues for innovative communications, it also necessitates intentional mitigation against misinformation and technological biases.

The rapid growth of an online ‘infodemic’ – where fake news and conspiracy theories abound – means it has become difficult to sort fact from fiction. Logically is using AI technology and fact-checkers to help both private companies and the general public combat the spread of misinformation.

Brands are racing to integrate AI into their services and products, but are they rushing into it for fear of falling behind? Canvas8 spoke to Mark Bainbridge, co-founder of Dragonfly AI, to find out more about how brands and businesses can effectively leverage AI for both employees and customers.