Mark Bainbridge on how AI drives consumer engagement
28 Apr 2023
Mark Bainbridge on how AI drives consumer engagement

Brands are racing to integrate AI into their services and products, but are they rushing into it for fear of falling behind? Canvas8 spoke to Mark Bainbridge, co-founder of Dragonfly AI, to find out more about how brands and businesses can effectively leverage AI for both employees and customers.

    Mark Bainbridge

    Mark Bainbridge is a futurist who specialises in delivering a step-change in marketing and business processes by predicting probable futures. He is ruthlessly focused on reducing costs, creating effective business delivery models, harnessing modern technology and best practices, and getting the best performances from people through inspiring leadership. He has built his career and reputation as one of the UK's leading change and business transformation consultants by tackling the most demanding organisational challenges.

    Rachel Choi

    Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.