L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?

As Britain’s beauty industry bounces back from the pandemic, service providers are contending with new expectations shaped by lockdown-era experiences. How are salons, retailers, and wellness therapists adapting their offerings to meet and exceed the demand for tailored, convenient services?

As people continue to prioritize results and ingredients when it comes to skincare, they want more transparency from brands. Leveraging technology and a desire for personalization, Neutrogena’s 3D-printed supplements are bringing tailor-made solutions to tackle skin concerns.

Japanese cosmetics brand Kosé has launched a hyper-realistic make-up simulator that maps colours and textures on to human skin. Even more precise than augmented reality, the machine could revolutionise customer experiences and minimise buyer's remorse amid the cost of living crisis.