Beauty fans are searching for ingredients that solve specific problems with a more holistic approach. As wellness becomes central to beauty, Cultured Biomecare is tapping the interests of ingredients-focused buyers who want to nurture their skin through natural forms of care.

In the face of inflation and online misinformation, The Ordinary brings authenticity to clean skin and hair care through effective, easy-to-use, and affordable products. How can brands satisfy the pandemic-driven skincare boom using scientifically-proven ingredients that beauty consumers can trust?

As people take a more considered approach to the ingredients in their skincare, brands are responding with products that cater to diverse skin types and tones – but finding expert validation isn’t simple. E-commerce platform RealSelf is bringing a layer of expertise to skincare. We explore the insights behind this and dig into the growing appeal of science-backed beauty.

Offering the ‘world’s first ingredient-based product discovery algorithm’, Skinskool is a website that finds affordable alternatives to expensive skincare. As beauty buyers increasingly turn to tech to address specific needs, this approach enables them to get the right products at the right price.