JuneShine is set to open New York’s first hard kombucha taproom in the winter of 2022, offering drinkers ten distinct flavors brewed by the brand. People are looking to diversify their drinking palates, opting for functional drinks like Kombucha or lighter hard-seltzer offerings over beer.

Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.

Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?

As drinking at home grows in popularity, people are looking for premium ways to consume bevvies and booze. Bartesian’s home cocktail capsules are looking to mix up the cocktail industry with easy-to-make luxury beverages, catering to increasing demand for low-key socializing at home.