Combining a grandmotherly vibe, delicious recipes, and rural style, Doña Angela is bringing traditional Mexican meals to the tables of millions via YouTube. Amid a growing feeling of social disarray, a new breed of influencers is helping to restore a sense of familiarity, belonging, and cohesion.

Serving as a celebration of both international and local identities, a campaign from Meat & Livestock Australia (MLA) spotlights the country's diversity and elevates home-grown goods. It's recognising that Aussies are increasingly proud of the country's multicultural communities.

Momofuku Goods is going beyond restaurant dining by offering ingredients with flavours that feed experience-hungry Americans. By offering novel product combinations to stock home pastries, it’s helping to make cooking fun rather than a daunting or boring part of everyday life.

Gen Zers are on a quest to capture life’s messy moments online. Favoring a ‘laissez-faire’ outlook from food to fashion, they want to see candid and chaotic content that eschews the entrenched culture of curation. But what’s behind this behavioral shift and how can brands show they understand it?