Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

Amid the cost of living crisis, influencers flaunting their wealth have come under fire, particularly by British TikTokker Shabaz Says. Alongside the de-influencing trend, this is indicative of a growing disconnect followers feel between them and influencers, ushering in a new era of marketing.

The deinfluencing movement has reached the tourism industry, where travel influencers face a growing challenge to resonate with people. One tourist destination in Australia is pleading for people to not post about visiting, instead asking them to put their phones down and enjoy IRL experiences.

Combining neural networks and artificial intelligence, Trillion facilitates hyper-realistic try-on experiences for online luxury jewellery shoppers – increasing buyer confidence through AR technology. How are immersive and personalised shopping experiences changing the face of e-commerce?