With the rise of 'de-influencing' signalling a potential end to the age of influencer marketing, advertising as we know it is changing. Surreal Cereal's campaign shows how ironic self-deprecation can resonate with audiences more than high-profile celebrity or influencer endorsements.

Amid the cost of living crisis, influencers flaunting their wealth have come under fire, particularly by British TikTokker Shabaz Says. Alongside the de-influencing trend, this is indicative of a growing disconnect followers feel between them and influencers, ushering in a new era of marketing.

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

With travel disruptions so common, flying post-pandemic has become a painful experience for many. As Americans reignite their wanderlust, Delta Air Lines is personalizing in-flight offerings and leveling up little luxuries.