After the lifting of pandemic restrictions, government officials from rural Chinese destinations are turning to videos incorporating historical and cultural elements to attract domestic tourists. The move appeals to national pride and desire for rustic lifestyles, especially among young urbanites.

A Chinese drama that follows the life of a metropolitan woman as she moves to a rural village is taking the country's youth by storm. As Gen Zers nationwide continue to look for ways of slowing down their fast-paced lives, shows like this speak to a new kind of aspirational lifestyle.

In order to offset burnout, young Chinese urbanites are turning to ‘punk health’ – a trend that sees traditional medicine used as a ‘quick fix’ for exhaustion. With many struggling to strike a healthy work-life balance, what does this approach to wellness tell us about the future of self-care in China?

After rising to international recognition, Guochao captured the attention of global brands. But many campaigns have fallen flat due to a lack of deep understanding of the concept. Canvas8 spoke to Xiaojing Huang, a renowned design strategist and trend expert, about the nuances of Guochao.