A Chinese drama that follows the life of a metropolitan woman as she moves to a rural village is taking the country's youth by storm. As Gen Zers nationwide continue to look for ways of slowing down their fast-paced lives, shows like this speak to a new kind of aspirational lifestyle.

Younger generations in China are practicing slower lifestyles by serving up stove-boiled tea. With lockdown rules sparking uncertainty and disrupting daily routines, a growing number of people are seeking comfort in escapist rituals as they place greater importance on their emotional wellbeing.

After rising to international recognition, Guochao captured the attention of global brands. But many campaigns have fallen flat due to a lack of deep understanding of the concept. Canvas8 spoke to Xiaojing Huang, a renowned design strategist and trend expert, about the nuances of Guochao.

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.