As the third-largest market for podcast consumption globally, Brazil is home to a growing number of independent creators in the space. Não Inviabilize has become one of the most popular productions in the country by foregrounding authentic storytelling and providing a space for community interaction.

Already gaining steam pre-pandemic, podcast listening has greatly accelerated, giving rise to ‘heavy’ podcast listeners who tune in multiple times a week. Aside from being passionate about audio, this group is also receptive to in-podcast ads, creating opportunities for brands to get their message heard.

Podcasts are changing the media landscape by providing an open space for creators and audiences to meet on equal terms. As podcasts garner increased trust and loyalty from listeners compared with other types of media, could they be a future space where brands can talk directly to customers?