Savage x Fenty has launched a line of luxury lingerie for men. Evolving gender norms are providing brands with new audiences, even in arenas once dominated by strict binaries. As people look to fashion brands to be more inclusive, Rihanna's company is pushing boundaries to meet them.

Amazon has announced that the Savage X Fenty Fall/Winter fashion show will be available to stream via Prime Video. The success of Rihanna’s lingerie brand shows how it offers a counter to Victoria’s Secret, tapping into demands for more female empowerment and diverse representation in fashion.

"The Fenty Effect" has put pressure on established beauty brands to better cater to minority consumers – but true inclusivity means going beyond shade ranges. Recognizing that different types of skin require different types of care, UOMA Beauty’s products address diverse needs.

The digital media landscape has transformed how people engage with sports, turning passive viewers into active followers and broadening fan bases around the world. How has Formula One tapped into these shifts, and how may other sports brands and organisations similarly expand their reach?