San Francisco-based start-up Cosmic has created a solar-powered home that generates more electricity than it requires to run. The company’s hybrid prefab approach to building presents a vision for housing that’s affordable and sustainable, appealing to young, eco-conscious buyers.

As people become more concerned about the implications of the climate crisis, they're trying to do their part to mitigate harmful eco impacts. When it comes to online shopping, a significant amount of Americans are willing to get deliveries a few days later if the process is kinder to the planet.

As American consumers become increasingly aware of greenwashing and global supply chains, a new skepticism is growing around what sustainability means. Today, new EPR regulations are challenging businesses to be more transparent about their impact, while individuals are holding brands to account.

The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?