A survey has found that Britons are dieting in secret due to fear of judgement and failure. As 'secret slimmers' are likely to renege on their dieting goals for a multitude of reasons, there are opportunities to create positive narratives around dieting that avoid oppressive approaches to wellness.

Diet Coke has named Kate Moss as its new creative director, with a campaign emphasising positivity and confidence as key to success. Conversations around the previous association with the brand and 'model diets' have been reignited through Moss’s connection, with Diet Coke hoping to tap nostalgia.

The days when just eating a bowl of granola counted as good gut health are long gone. The global market for digestive health products is growing rapidly, but given that it’s a complex topic informed as much by pseudoscience as by rigorous research, how are people making sense of the category?

Driven by more than mere vanity, a significant and growing number of men across the UK are going to extreme lengths to change how their bodies look. What can brands do to sensitively address the rise of body dysmorphia and help detoxify narratives around men's body image and self-esteem?