Companies are investing in cargo bikes as part of an attempt to decarbonise the most emissions-heavy part of the delivery process and fight urban pollution and congestion. People are increasingly aware of the environmental toll of deliveries and want brands to help them lower their impact.

Transport for London has launched electric buses as part of a bid to lessen the pervasive air pollution in the capital city. The development will not only positively impact the environment but also the health of citizens, appealing to city-dwellers' pleas for people- and planet-friendly policies.

Families, small businesses, and individuals who need to transport heavy loads are broadly neglected by existing micro-mobility solutions. By enabling rental by the hour, Cargoroo allows them to enjoy the benefits of e-cargo bike travel, which include carbon efficiency, exercise, and convenience.

The last mile of delivery presents a formidable economic and environmental challenge for retailers, one that intensified as COVID-19 increased online orders. Canvas8 spoke to marketing professor Katrijn Gielens about the solutions that can work best for both businesses and consumers.