Rapper Doja Cat has won over the internet with her genre-defying music and larger-than-life, relatable online personality. By placing authenticity at the heart of her brand, she’s able to mess around online, push social boundaries, and spark divisive conversations without tarnishing her image.

As interest in the potential of virtual entertainment grows, performances in the metaverse are gaining clout in the music industry and among consumers. In a bid to recognize the growing significance of virtual fandom, MTV has introduced an award for Best Metaverse Performance.

Britons are engaging with music subcultures in new, personalised ways inspired by fluid digital identities. After exploring this behaviour in our Media and Entertainment Sector Snapshot, Canvas8 spoke to eight people across the UK about how their relationships with music subcultures are changing.

In the wake of the pandemic, which suddenly halted live events, Americans are renegotiating their relationships with music and the spaces they engage with it. Canvas8 spoke to eight people across the country to find out how digital and IRL communities affect their connection with music subcultures.