Snap and Live Nation have teamed up to offer augmented reality experiences for fans at concerts and festivals. With the pandemic-induced rise of virtual events and experiences, brands are harnessing the power of AR to meet people’s tech-related expectations of live moments in the new normal.

Snoop Dogg has released the world’s first metaverse music video for the song 'House I Built’. Its lyrics repeatedly refer to the Web3 ecosystem and to Snoop’s emphasis on authentic self-expression and set an example for how brands might help people articulate their identities in the metaverse.

Technological advances are continuously reshaping how people interact, engage, and communicate with one another in the digital world. But how will people navigate social situations in the metaverse? Canvas8 spoke to Dr. Guo Freeman about how people form relationships in social VR.

Innovations in AR and VR are giving storytellers, game developers, and brands new and more engaging ways of connecting with audiences. But what will get people excited about using these technologies? And how might these tools redefine play, fitness, and socialising in the digital realm?