Walmart has partnered with Popable, an online pop-up marketplace, to provide short-term retail spaces for local businesses. At a time when the long-term viability of small brick-and-mortar shops is in flux, these leases provide flexibility for both businesses and customers to try something new.

Walmart has launched Walmart Creator, a platform that allows online creators and influencers to share product links to earn revenue and track their audiences. As more and more Americans discover products and shop via social channels, big brands have a chance to reach them in more intimate spaces.

Forget writing a list, running a quick errand, or even opening an app – where once online grocery shopping was the peak of convenience, Walmart’s voice-assisted collab with Apple and Google is upping the ante. As seamless shopping becomes the norm, the retailer is pivoting to meet shifting demand.

Americans’ approach to using technology in their shopping journeys has fundamentally shifted due to COVID-19, providing new opportunities for brands as pandemic restrictions come to an end. Canvas8 polled 1,020 people and spoke to eight individuals to explore this topic in depth.