Gen Zers will account for more than one-quarter of the global workforce by 2025, and they’re bringing a different set of attributes, attitudes, and ambitions to the office. But what characterises the Gen Zer professional? And how could they redefine the world of work for generations to come?

At first glance, TikTok trends such as ‘bimbofication’, ‘the rockstar girlfriend’, and ‘sugar baby aesthetics’ appear to be firmly anti-feminist – a stark contrast to the era of the ‘girlboss’. But what do these narratives reveal about the evolution of female empowerment on social media platforms?

As Belgium approves reforms that will allow a four-day workweek, demand for flexible working and a reprioritisation of goals comes front and centre, showcasing how it's high time to not only allow but actively support workers and consumers in the pursuit of a better work-life balance.

For many Americans, the pandemic has provoked a great reassessment of their work life with polls showing that under-40 workers are considering shifts in their careers the most. As they head out in search of new workplace opportunities, employers must look for ways to keep talent.