Emergency contraceptive brand Julie is trying to eliminate the stigma around the morning-after pill, using Gen Z aesthetics to create a less intimidating product. Younger Americans are doubling down on reproductive control and are looking for brands to support their bodily autonomy.

At some outlets in the UK, Tesco has instigated a scheme called Ask for Beth. Anyone in need of female sanitary products can 'ask for Beth' in store and receive period products free of charge. The scheme is designed to help fight period poverty, an increasingly prevalent problem amid surging costs.

Open conversations about menstruation among Gen Zers signal a desire to end period stigma once and for all. But given the numerous entrenched taboos surrounding women’s health and bodies, how can brands help them change the narrative and make periods more equitable, sustainable, and shame-free?

A new collaboration between meditation app, Headspace, and online women’s network, Peanut, is taking the shame out of sexual wellness for women. With women’s reproductive rights being curtailed in the US, how are brands showing support and providing holistic sexual health resources?