Open conversations about menstruation among Gen Zers signal a desire to end period stigma once and for all. But given the numerous entrenched taboos surrounding women’s health and bodies, how can brands help them change the narrative and make periods more equitable, sustainable, and shame-free?

As people demand more recognition of menstrual health, a growing number of companies are taking steps to normalise periods at work, such as by introducing menstrual leave policies. To complement this, Flo has collaborated with Slack to create period-themed statuses and emojis.

Traditionally relegated to the role of casual or soft, female fans have long been marginalised. As interest in women's sports grows, will the industry start catering to them? Canvas8 spoke to sports expert Dr. Stacey Pope to find out why female fandom represents such an exciting opportunity for brands.

People who menstruate want respect, autonomy, and innovation, and are rejecting the old customs surrounding reproductive health. How we talk about periods, menopause, non-traditional menstruating bodies, and fertility has evolved, and people are expecting brands to give them the tools to take charge of their reproductive wellbeing.