Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?

Making a splash into BBQ season, Beyond Meat and DoorDash have collaborated and are offering a grill kit that will include Beyond Meat’s signature burger and a recipe card. As more people turn to plant-based options, the idea of what makes a perfect BBQ meal is shifting.

Beyond Meat, the producer of plant-based meat alternatives, has unveiled plans to add a faux chicken product to its lineup. The launch will likely appeal to vegetarian and flexitarian consumers who enjoy products with the look and feel of meat, but who want the ethical benefits of meat-free options.

When Impossible Foods and Beyond Meat first came on the scene, the future of plant-based protein looked decidedly juicy. But the hype and popularity of these products have waned. So why are sales of plant-based meat suddenly lagging and what can food brands do to reignite consumer excitement?