Lululemon's Studio Mirror is a digital at-home workout platform that seamlessly blends into owners' lives and living rooms. Providing access to virtual workouts from a selection of fitness partners, Studio Mirror helps people dominate their exercise regime without dominating their homes.

Sainsbury's is partnering with Amazon to test a checkout-free grocery store, using the retail giant's ‘pick and go’ technology and joining the move towards smart grocery shopping. This shift aligns with people’s wish to combine brick-and-mortar stores with the convenience of online shopping.

With people looking for elevated brick-and-mortar store experiences, many are choosing to shop with brands that inject fun into IRL retail. Westfield is turning its shopping centres into entertainment destinations, attracting shoppers looking for fulfilling and interactive retail experiences.

The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?