According to a Deloitte study, as a result of the pandemic, Gen Yers and Zers in Australia are rethinking the roles they play in the health of their communities. This shift points to a burgeoning desire to do social good while hinting at an increase in community engagement nationwide.

A study has found a notable disparity in leisure and fitness time among mixed-sex households, with men often making space for exercise at women's expense. Considering the long-term health implications, brands have a role to play in helping women address this imbalance and maintain their health.

The pandemic forced people to switch up their exercise habits, but as lockdowns begin to ease, not everyone is going back to their old fitness regimes. There’s a growing appetite for communities that drive connection and entertainment, as well as sweat. Is boutique fitness the answer?

As the pandemic continues to rumble on in Australia, the nature and priorities of exercise have shifted. With people adapting to the circumstances by embracing different attitudes towards movement, there's an opportunity for brands to cater to this by encouraging fun and participation over gains.