Seeking to expand its cultural position as a music discovery platform, TikTok is launching its own music streaming service. As music continues to play a central role in how users and brands connect on the platform, TikTok Music has the potential to upend the music streaming space.

Apple is launching a live concert feature to run alongside its Apple Music streaming platform. As virtual experiences become an increasingly common aspect of live events, the success of the feature will be a litmus test for the role digital will play in post-pandemic spectacles.

From cancelled gigs to delayed album releases, the pandemic has been devastating for musicians. Bandcamp, an online discovery storefront, led the way with an ‘artist-first’, multi-channel approach to music consumption – emerging as a solution to grievances within the industry.

Britons are engaging with music subcultures in new, personalised ways inspired by fluid digital identities. After exploring this behaviour in our Media and Entertainment Sector Snapshot, Canvas8 spoke to eight people across the UK about how their relationships with music subcultures are changing.